Volkswagen: Easy Riders
A great commercial that tries to appeal to men by telling them that some haven’t got the biker thing. An Ogilvy spot for Volkswagen South Africa.
“Creativity isn’t magic”
“Everything is a Remix Part 3” it’s a hell of a video about the creative process by Kirby Ferguson.
You can visit his project “Everything is a Remix” here, and see the other two videos.
Brands and art
Artists and brands can create really beautiful things when working together. This short film, “Mateus”, directed by Augusto Fraga, it’s the first, sponsored by LG Portugal, having some specific scenes filmed in 3D.
The brand claim, “Life’s good”, fits like a glove in this production. Furthermore, this is the fourth short film sponsored by the Portuguese branch. But this one, in particular, was used to officially promote the new LG CINEMA 3D TV series. I think “Mateus” will perform well both in film festivals and the web, specially in the social media.
In social media, to produce interesting contents it’s a good way to engage your fans. Now, when a brand joins an artist it can be a win win situation for everybody. However, ultimately the fans will decide rather the content it’s good or not, sharable or not.
You can find all LG Portugal movies here (including Mateus in 2D).
“29 Ways to Stay Creative” by TO-FU
Sometimes it’s hard to have new ideas, everybody who works in the creative business knows that. This video shares a few tricks to keep ideas flowing.
Now put your brain pumping!