This video from BMW Canada it’s just going viral on Youtube. That’s what happens when brands produce some serious out of the box content. Believe me, BMW has some tradition in producing high quality contents, especially videos.
I still remember one of the best online branded content campaigns - BMW films series The Hire, starring Clive Owen, that hit the web in 2001 and 2002.
If you haven’t seen them, this is the perfect time to do so (in the link above)!